![]() Most savvy marketers know that you can’t simply make something “go viral”. If you’re using the phrase “ viral marketing ” to describe the type of work someone will be expected to do, make sure you’re using it correctly. But using it as a catch-all for anything having to do with the internet will dilute your job posting, making it just another word your candidates will ignore. It works to describe how viruses (or, more commonly in the modern world, anything on the internet) gains traction and spreads quickly to large portions of a population (and gets hits you need). It can give a great indication that you expect employees to not need their hands held, but there are better ways to express that.ĭid you mean: Dependable, Reliable, Independent, Motivated? Viral ![]() Furthermore, you’re probably not looking forward to having someone describe themselves at a self-starter either, since it’s something employers tend to glaze over as well. Just like multitasking, a potential job candidate isn’t going to view a job posting looking for a self-starter and realize they’re not the right fit for the job, or look at the job believing it’s going to be a real skill they’re going to have to learn on the job or beforehand. In reality, having a multitasker on staff could reduce the amount of work you get done (by quite a lot!)ĭid you mean: Organized, Focused, Meticulous, Good Work Ethic? Self-Starter Second, actual “multitasking” (doing multiple tasks that require focus at once) has been estimated to reduce productivity by up to 40%. Everyone thinks they can multitask because most people have multiple responsibilities they juggle all the time. The reasons you shouldn’t use the multitasking are twofold: for one, candidates aren’t going to look through a job ad, see “able to multitask” and think twice about applying. This is one of those buzzwords people love to use to mean “you get a lot of stuff done.” You want someone who knows how to juggle several kinds of tasks at once, prioritize them, and not get overwhelmed. What other words should you avoid in your job posting advertisements? Multitasking So dump the field-specific buzzwords that no one outside your office understands. 14% of job applicants find jargon intimidating.33% of job applicants find jargon confusing. ![]()
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